Press release writer competencies

Press release writer competencies

In this post, you can ref competencies needed for Press release writer position. The standard job competencies include knowledge, skills and abilities (KSA model).

Apart from that, you can ref a job qualification also contains other elements such as education, experience, license, qualities, training courses, physical requirements, degree or certificates…

I. Job qualifications

You can find out competencies from standard job qualification below:

1. 5-7 years experience as a writer in a communications and/or marketing roll.
2. Ability to synthesize, customize and communicate complex information for a
   broad range of internal and external stakeholders with an awareness of the demographical interests of targeted audiences.
3. Experience in cause-related/social or consumer marketing and executing mass-
   market campaigns.
4. Ability to proactively champion and build commitment to aggressively moving communication programs forward.
5. Exceptional, effective written and verbal communication skills, including
   working knowledge of correct English grammar, spelling, punctuation, use of business vocabulary in composition of documents, and messaging for public speaking.
6. Proven ability to independently meet multiple deadlines, balance numerous
   projects, and adapt to rapidly changing priorities while maintaining a
   perspective on long-term goals.
7. Strong interpersonal skills for collaborating with and understanding needs of
   a diverse and decentralized staff, media, vendors, providers, volunteer leaders,
   stakeholders and others at all levels.
8. Strong grasp of and interest in online media.
9. Comfort in serving as spokesperson when necessary.
10. Proficiency in Microsoft Word, Excel, Power Point, and Outlook.
11. Ability to learn and apply routine office policies and procedures.
12. Market research experience is a plus.

II. Key skills employers are looking for

Below are top 7 skills/abilities that every employers are looking for, you should pay attention to them:

1. Adaptability/Flexibility
2. Dependability/Reliability/Responsibility
3. Teamwork
4. Positive Attitude
5. Professionalism
6. Willingness to Learn
7. Communications Skills