Press release writer activities

Press release writer activities

In this post, you can ref key activities of Press release writer in details. Based on this activity list, you can set up daily activities, weekly activities, monthly activities.

I. List of Press release writer duties:

                  1.            Manage and execute strategic LAUP communication plans and projects,
customizing messaging for key audiences including media stakeholders, parents
and families, lawmakers, business community, education sector and the early
childhood care arena.

                  2.            Independently and proactively pitch newsworthy story ideas that resonate in a
timely manner with reporters and editors.

                  3.            Write original articles for submission to Communications team and Director that
resonate with stakeholders to relay LAUP’s mission and credo to inspire audiences
to become engaged in the preschool cause.

                  4.            Draft language on behalf of the CEO for the monthly LAUP Board Report, CEO
Report, E-Newsletter, Tuesday Talk internal newsletter, web blog and other
LAUP correspondence.

                  5.            Strategize, focus, and revise messaging on the LAUP.net website to resonate as
from one voice.

                  6.            Research, write, and manage LAUP communication projects for a broad range
of external audiences.

                  7.            Identify and highlight major research findings, news, and trends within early education for both internal and external audiences.

                  8.            Plan and direct development, informational, and visibility programs to
maintain favorable public perceptions of our company’s accomplishments and
agenda.

                  9.            Communicate and monitor communications policies to ensure alignment with
branding strategies.

              10.            Seek and build strategic partnerships with like-minded organizations to help
cross promote LAUP’s mission and external communications efforts.

              11.            Assist with department’s social media outreach functions by contributing to
the LAUP website content, twitter feed and promotion of LAUP and events on
Facebook.

              12.            Other duties, as assigned.

II. List of Press release writer qualifications

1. 5-7 years experience as a writer in a communications and/or marketing roll.
2. Ability to synthesize, customize and communicate complex information for a
   broad range of internal and external stakeholders with an awareness of the demographical interests of targeted audiences.
3. Experience in cause-related/social or consumer marketing and executing mass-
   market campaigns.
4. Ability to proactively champion and build commitment to aggressively moving communication programs forward.
5. Exceptional, effective written and verbal communication skills, including
   working knowledge of correct English grammar, spelling, punctuation, use of business vocabulary in composition of documents, and messaging for public speaking.
6. Proven ability to independently meet multiple deadlines, balance numerous
   projects, and adapt to rapidly changing priorities while maintaining a
   perspective on long-term goals.
7. Strong interpersonal skills for collaborating with and understanding needs of
   a diverse and decentralized staff, media, vendors, providers, volunteer leaders,
   stakeholders and others at all levels.
8. Strong grasp of and interest in online media.
9. Comfort in serving as spokesperson when necessary.
10. Proficiency in Microsoft Word, Excel, Power Point, and Outlook.
11. Ability to learn and apply routine office policies and procedures.
12. Market research experience is a plus.