Fortune cookie writer functions

Fortune cookie writer functions

In this post, you can ref key functions of Fortune cookie writer in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.

I. List of Fortune cookie writer duties:

1. Manage a $500K - $1MM monthly marketing budget for international user acquisition for the company''s existing and new titles based on a data-driven, ROI (Return on Investment) positive, quantitative approach.
2. Drive the company''s growth plan for focused, data-driven, and ROI based mobile user acquisition
3. Accountable for acquisition & user funnel for all active games with over 40 million users
   Employ a positive quantitative approach of mobile user acquisition, specifically in several international countries in Europe
4. Effectively and efficiently buy ads and lead other paid acquisition marketing efforts treach acquisition goals
5. Negotiate buys and deals tensure Machine Zone receives the best market pricing and is able tdeliver profitable returns on acquisition activities
6. Find and/or develop creative and innovative solutions for acquisition
7. Build and manage strategic international marketing partnerships and relationships with Fortune 2000 companies tmaximize campaign performance and drive positive ROI results
8. Craft, negotiate, and structure complex deals with strategic marketing partners tensure performance and limit the media buy-risk exposure of the Company
9. Work with senior engineers and the CTttechnically define marketing project requirements; set up marketing campaigns for attribution, tracking and analysis; troubleshoot engineering bugs; and project manage senior engineers on those marketing projects
10. Conduct analysis and work with the business intelligence team tdetermine the value of acquisition efforts by partner, country, publisher, applications, and type. Develop and manage multivariate and A/B testing programs tmaximize acquisition efforts and return. Needs tbe proficient in quantitative tools including a high proficiency in MS Excel functions such as Pivot Tables, VLookup, Sensitivity Analysis, and Data Modeling & Analysis. Alsneeds thave proficient understanding of Tableau and Mobile App Store SE(Search Engine Optimization)
11. Work with the VP of Business tcultivate relationships with strategic partners and companies, including platform owners (Apple, Google, Amazon), that can support profitable acquisition
12. Lead creative development for any programs or materials needed tsupport acquisition programs and ads. Develop many HTML landing pages
13.  Develop detailed Marketing PRDs (Product Requirement Document) for development teams (platform and games) timplement features and/or designs that improve user acquisition
14. Conduct detailed market, consumer, and competitor research

II. List of Fortune cookie writer qualifications

         1.            Bachelor''s degree or equivalent in Marketing or Business Administration or a related field

         2.            Ability tsource, evaluate and test new ad partners, and optimize existing ad partners based on multivariate and A/B Testing

         3.            Exceptional knowledge and grasp of ROI based quantitative marketing models

         4.            Proficient in quantitative tools including a high proficiency in MS Excel functions such as Pivot Tables, VLookups, Sensitivity Analysis, Data Modelling and Analysis
 Familiar with Tableau and Mobile App Store SE(Search Engine Optimization)

         5.            Knowledge of multivariate and A/B Testing methodologies

         6.            Understanding of all aspects of mobile tracking based on Server2Server Ad Integration, UDID, mac, ODIN, hashed forms of unique identifiers, cookie tracking, click redirects, and server finger printing of mobile devices (based on IP and User Agent)

         7.            High proficiency in HTML programming, Tableau, SAAS, CRM tools, and MS Excel needed

         8.            A high degree of maturity and sophistication tbuild and manage strategic partnerships and work with senior management

         9.            Excellent communication skills and great intuition

     10.            Fluent in English and Bilingual in European languages